Return to Cauldron Home Page

Please donate now to pay our monthly server fees:
Donate to The Cauldron
[More Info]

Community Menu
Community Home

Message Board
Board Home
Board Rules
Board Extras:
   Arcade
   Calendar
   Links

CauldronMUX [Client]
Sister Forums:
   Asatru Lore

Menu

Home
Site Info & Rules
Site Archives
Volunteers Needed
Advertise Here

Pagan Supplies
Buy Pagan Books
Buy Pagan Supplies

Books & Media
Books Home
Games Home
Music: Free | Pagan
Online Books
Pagan Book Browser
Reviews:
   Academic Books
   Divination Decks
   Fiction Books
   Pagan Books
   Speculative Books
   DVD & Videotape
Submit Review

Pagan Features
Article Library
Auctions
Chat Log Index
File Library
Humor
Lessons
Pagan Holidays
Pagan Primer
Pagan Rituals
Pagan Supplies
Pagan Youth
Polls
Reconstructionism
Spell Grimoire [Blog]
Web Resources

Pagan Living
Cauldron Cookbook
Take Political Action

Newsletter
Back Issues
Subscribe

Other Features
eCauldronMail
Greeting Cards
Syndicated Articles
World News/Opinion

Shopping
Cheap Web Hosting
Doxy's Bazaar
Witchcraft Course
Zazzle

Old Indexes
Article Index
Webcrafting Index

Network Sites
Cauldron and Candle
Cauldron's Grimoire
RetroRoleplaying
RetroRoleplaying: The Blog
Software Gadgets
The Terran Empire

Site Search
Google
Entire Web
The Cauldron

Member - Pagan Forum Alliance
Charter Member

Get Firefox! While this web site is designed to work in all major browsers, we recommend Firefox.

This site hosted on
a Linode VPS
Formerly hosted by

Why Use Dreamhost?

Site copyright
© 1998-2009
by Randall

Home > Article Library > Webcrafting > Optimal Website Design Search

Optimal Website Design
by Elizabeth McGee

The idea behind good website design is to offer your viewer a logical flow while making it interesting and easy to navigate.

Lead your viewers to the starting point and then direct them through your site without confusing them.

Here are some excellent tips that can help you develop a user friendly site and please your visitors senses. Give yourself a chance before they get away.

1. Use lots of white space

Don't feel that because you have a whole screen that you need to fill it up with stuff. Your page should follow a clean outline. Include your site name at the very top. Below that list the subject of your page and below that expand on your topic. Leave adequate space between each section. Don't cram a lot of pictures and ads. If you have an ad keep it off to the side or subtly intersperse it between your text. The idea is not to overwhelm your reader.

2. Don't use animation and flashing objects

As advertisers we feel the need to get our viewers attention. This is important but we need to do it gracefully. Flashing objects and scrolling images distract your visitor and take away from the content. If your product is better demonstrated with animation or some other multi-media, allow your viewer to select the option. Don't force it on them.

3. Every page of your site should contain an 'about' link

The internet can be a rather cold and quiet environment. If someone can come to your site and find out about who you are and what you are about, they can feel a little better about doing business with you or taking advice from you. Always include your business address and phone number and email address as well. This lets viewers know that you are serious about your business and that you welcome contact.

4. Include a 'Privacy' Link

Viewers like the reassurance that you have a policy that follows privacy guidelines. They want to know that you will not sell or give away their information. In these days of rampant spam, your privacy policy needs to be prominently displayed. Many viewers and business partners won't do business with you unless you have it.

5. Always keep your links in blue

Why does that matter you might say? It's an expectation that viewers have along with the links being underlined. There's certainly no law that says they need to be as such but people spend a lot of time on the internet and it's good practice to keep your navigation consistent and recognizable. If it's not you may lose out on clicks.

6. Keep navigation consistent

Keep your site's navigation consistent. What you do on your index page should be done the same way on the rest of your site's pages. Keep the colors consistent as well. Don't force your viewers to relearn each page of your site. Keep your navigation bars and links the same for each page.

7. Understandable buttons and links

Title your links appropriately. Don't use cute or misleading names. For example, if you have a link to sports equipment don't label the link 'Great Outdoors', call it 'sports equipment'. If you have a link to 'cameras' don't label the link 'hotshots', label it 'cameras'. Your viewers don't want to waste time figuring out what things are. Be clear with your labeling.

8. Focus on the 'You', not the 'Me'

Make it obviously clear to your readers that you are there for them. What can you do for your reader? What benefits are there for your viewer? How can you make their life or business better or more profitable? Request feedback on their success. Find out what they want to know or how you can offer them what they need.

9. Make sure your page loads fast

If viewers have to wait for a page to load they will click elsewhere. Here's a site that will help you determine how well your page loads. If a page doesn't load in 8 seconds you lose 1/3 of your visitors. Here's a great free tool to help you check your website's load time:

http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm

10. Use a site map

A site map will give visitors a "guide" on viewing your site and also eliminate confusion, especially with larger sites. It's a road map for your visitors to follow while they are on your site. Sitemaps will also increase rankings and placement within the Search Engines.

About The Author

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can contact Elizabeth at mail@pro-marketing-online.com or visit her website at http://www.pro-marketing-online.com

Copyright © 2004 Adlite Enterprises
http://www.pro-marketing-online.com All Rights Reserved.

Pagan-Friendly Webhosting


Dreamhost offers high-quality, low cost web hosting with a dedication to free speech.

Dreamhost Features

· unlimited web space
· 50 gigs personal file space
· unlimited bandwidth
· unlimited email boxes (POP3/IMAP)
· unlimited ftp/shell accounts
· unlimited domains/subdomains
· php5, cgi, python, fastcgi, ssi
· zend optimizer, ruby on rails
· unlimited MySQL 5 databases
· announcement lists
· discussion (aka mailing) lists
· Jabber server, Custom DNS
· Crontab and Shell access
· Web-based Control Panel
· One-Click installs of the Wordpress blog & others
· 1 free domain name
· helpful tech support
· 100% Uptime Guarantee
· and much more!

All for $10.95 a month with a $49.95 setup fee (pay for a year in advance for $9.95 a month and there is no setup fee). Pay two years in advance and the price drops to $8.95 a month. (And there is a 97 day money back guarantee!)

Click here to read why we've hosted with Dreamhost.

Discuss
Pagan Webcrafting
Do you have questions about web design or web hosting? Would you like to talk with fellow Pagans about web design? The Cauldron: A Pagan Forum's message board has a special folder set aside for discussions about
Computers and the Internet
(Click to Join Us. It's Free.)


Top | Home | Message Board | Site Info & Rules | Report Site Problems
Thanks to Cauldron Sponsors
(Sponsor The Cauldron!)

Cheap Web Hosting Report | Pagan & Magick Supplies
Witchcraft Course
Download Hundreds of Magic Spells